Using Mobile TV: Trials, Expectations, Commercial Realities, and Social Behaviour Tim Regan Researcher, Microsoft Research Cambridge Microsoft Corp Abstract Much of the work on Mobile TV focuses on the market opportunities and the technical provision of delivering broadcast video to mobile phones and portable media centres. In this talk Tim will pull those strands together by looking at the experiences that Mobile TV may offer, and how we think those experiences may be adopted and extended by users. Tim will look at some of the findings of various trials and talk about future research opportunities in this arena Tim Regan Brief Bio Dr Tim Regan is a Research Software Development Engineer with Microsoft Research in Cambridge where he is a member of the Computer Mediated Living group. Tim's current research interests are social computing and mobile entertainment. Before this Tim worked in the Social Computing group in Redmond; and before that Tim ran the Shared Spaces group at BT Labs investigating online virtual worlds as a basis for live TV.